The marketing landscape is ever-evolving, perhaps more now than it ever has before. The strategies you put in place to engage and convert consumers even earlier this year are unlikely to yield the same results now. And it definitely won’t work next year.

With marketing tools and consumer expectations constantly…

There are so many myths out there about leadership that it’s hard to keep track of them all. The most successful leaders never take a day off. Leaders shouldn’t be friendly with employees, they should be cold and omnipotent. Leadership is a solitary act and it’s very lonely at the top. I could keep going.

You’ve probably heard most of these before. Maybe you even still believe some of them today. To be blunt, I hate all of these misconceptions about leadership, but I have a bone to pick with the last one in particular.

Read the full article here, originally published on October 4, 2020.

Brian Berner holds almost two decades of experience as an advertising media and technology executive. For the past decade, he has been the Head of North American Advertising Sales at Spotify, where he oversees all personnel related to the country’s Advertising Partnerships. Brian works with management to set forth Spotify’s go-to-marketing strategy and leads the development of ad product and sales strategies to create products for Spotify’s Advertising Partners to market to their consumers.

Read the full article here.

Brian Berner Spotify

Spotify’s Head of N.A. Advertising Sales http://brianberner.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store